Fizik

Fi'zi:k define themselves as a racing brand. Specialising in contact points with the bike, Fi'zi:k began with designing and manufacturing high performance saddles and now produce a huge range of products including shoes, bar tape and finishing kit components, as well as much more. Fi'zi:k set themselves apart from the crowd with their aesthetically pleasing style and their unique approach to understanding how humans interact with their bicycles.

They call their unique approach to saddle fitting the Spine Concept Evo. Fi'zi:k assess the flexibility and pelvic rotation of a rider against their average power output and size in order to gauge what kind of support they need most on a bike. The Aliante is designed for less flexible riders who require more lower back support. The Arione is designed for the most flexible riders who need the freedom of movement to get down over the handlebars on their bike. The Antares sits in between the two for riders of moderate flexibility. The saddles are available in either regular for riders with proportionally higher power outputs and large for riders with proportionally lower power outputs. It's not always a direct match based on these criteria but they are an excellent starting point and have resulted in many a happy customer, including Aliante rider Miles and Arione rider Cris at the store. Test saddles are available to be tried to help you hone in on your ideal match. Fi'zi:k's range of Luce women's saddles means the optimal fit and comfort and performance and of Fi'zi:k saddles isn't limited to just men. New for 2018 Fi'zi:k have launched a range of saddles with grooves and cut-outs to help accommodate riders wit specific requirements, making sure their range is as inclusive as possible.

Not just concerned with the human spine Fi'zi:k have a wide range of products including their highly rated cycling shoes. With a great range catering to everyone from road riders to trail shredders and professional riders in both disciplines, there's pretty much a Fi'zi:k shoe for everyone. Providing a great feeling of connectedness and efficient power transfer they can make a real difference to your riding, with their comfort never in doubt. Fi'zi:k's finishing kit is of the highest quality and is perhaps some of the most cool and sleek stuff we stock. Their bar tape comes in a great range of colours and feels and is somewhat less subtle than the rest of their range, but that's half the point of good bar tape! The contact point kings, Fi'zi:k have a huge range of superb products, that we're very happy to stock here at Flat Harry's.